Average selling price of smartphones worldwide from 2010 to 2016 (in U.S. dollars)

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Average selling price in U.S. dollars
2010440
2011420
2012381
2013333
2014310
2015305
2016*283
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About This Statistic

The statistic depicts the average selling price of smartphones worldwide from 2010 to 2016. In 2014, the average selling price of smartphones amounted to 310 U.S. dollars.


Smartphone average selling price – additional information

More than 1.4 billion smartphones were sold to the end users worldwide in 2015, generating nearly 400 billion U.S. dollars in revenues. Smartphone retail prices often are divided into three price categories: low-end, mid-range and high-end. Smartphones that cost less than 150 U.S. dollars are considered low-end. Mid-range smartphone retail prices vary from 150 U.S. dollars to 550 U.S. dollars. Any smartphone above 550 U.S. dollars fits in the high-end category. Over the last few years, mid-range smartphones accounted for about 40 to 50 percent of all smartphone shipments, while low-end’s share varied between 26 and 34 percent and high-end held from 20 to 28 percent of the share.

Since 2010, the average selling prices of smartphones worldwide has varied within the mid-range category. In 2010, customers paid, on average, 440 U.S. dollars for a smartphone, the highest price over the last six years. The average selling price of smartphones worldwide in 2013 was 333 U.S. dollars. This is forecast to decline to 283 U.S. dollars in 2016 and even further in the coming years.

Android smartphones are, on average, the most affordable ones. The average selling price for an Android smartphone was 231 U.S. dollars in 2015. In comparison, Blackberry smartphones cost about 348 U.S. dollars and Windows Phones had an average selling price of 247 U.S. dollars in the same year. By 2018, Windows Phones are projected to become the most affordable smartphones, with an average selling price of 195 U.S. dollars. Android smartphones are forecast to cost 202 U.S. dollars by 2018. iPhones have, by far, the highest average selling price. In 2015, an iPhone cost, on average, 652 U.S. dollars. The average selling price of iPhones is forecast to decline to 610 U.S. dollars by 2018.

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