Global print media circulation 2014, by medium

The statistic shows data on print media circulation worldwide in 2014, by medium. According to McKinsey, consumer magazines circulation totaled 1.1 million units in 2014.

Print media circulation worldwide – additional information

With the growing popularity of the internet and the increasing use of digital platforms for news consumption, the decline of newspapers has been a constant topic in the print media industry. As of 2014, the circulation of daily newspapers totaled 540 million units worldwide. The U.S. is one of the most important markets for the print media industry, as the country is home of the top 3 newspapers in terms of circulation – USA Today, the Wall Street Journal and New York Times. The number of daily newspapers in the U.S. hit the lowest figure to date in 2014 – 1,331. In the early 80s, there were more than 1,700 daily newspapers in the country. Print subscriptions accounted for 93 percent of the revenue generated by newspaper circulation in the U.S., whereas digital subscriptions contributed to seven percent of the total circulation revenue. By 2017, digital subscriptions are forecast to account for 22 percent of newspaper circulation revenue in the country.

While newspapers have struggled with the transition between digital and print, consumer magazines have seen a more optimistic scenario in the last few years. Consumer magazines circulation worldwide added up to 1.1 billion units in 2014. The number of magazines in the U.S. has remained fairly consistent over the years, varying between around 7,100 and 7,400 between 2008 and 2014. Consumer magazines have seen a small decline in the circulation revenue in North America though, as revenue is projected to decrease from about nine billion U.S. dollars in 2011 to around 8.2 billion U.S. dollars in 2016. AARP, Better Homes and Gardens, Cosmopolitan, ESPN the Magazine and Family Circle are some of the leading magazines in terms of circulation in the U.S.

Print media circulation worldwide in 2014, by medium

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Sources

In cooperation with
McKinsey
Release date

October 2015

Region

Worldwide

Survey time period

2014

Supplementary notes

* Includes free dailies.

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