eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format

This statistic displays the annual average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2012 to 2016, by display format. As of 2016, the effective costs per thousand impressions of rich media was roughly five euros on average.

Annual average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2012 to 2016, by format

BannersRich media/InterruptiveVideo
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Sources

Release date

June 2017

Region

Netherlands

Survey time period

2012 to 2016

Special properties

study is based on 20 participating companies

Supplementary notes

The source notes: "Figure based on respondent data only".

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Statistics on "Advertising in the Netherlands"

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