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Presence of MarTech officer in companies worldwide 2016

The statistics shows data on the presence of MarTech officers in companies worldwide as of May 2016. During a survey, five percent of responding marketers stated that there was no person on their marketing team who was mainly responsible for marketing technology use and they did not think it was necessary to have a dedicated person to own that in the next 12 months.

Share of global companies indicating a presence of a MarTech officer in 2016

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Release date

August 2016



Survey time period

May 2016

Number of respondents

532 marketers in the U.S., the UK, Germany, France, Spain, and Italy

Supplementary notes

Question: Do you have a person on your marketing team who is mainly responsible for marketing technology use?

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Statistics on "Marketing personalization in the U.S."

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