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Reasons for programmatic advertising investments among publishers in Europe 2016

Reasons for investing in programmatic advertising among publishers in Europe in 2016

by Statista Research Department, last edited Jun 21, 2016
Reasons for programmatic advertising investments among publishers in Europe 2016 This statistic displays the results of a survey on the reasons for investing in programmatic advertising among publishers in Europe in 2016. Of publishers, 60 percent stated that client demand was a key motivation for the industry to invest in programmatic.
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Reasons for investing in programmatic advertising among publishers in Europe in 2016

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