Retail value of the baby formula market worldwide 2010-2020

The retail value of the baby milk formula market worldwide is expected to reach approximately 62.5 billion U.S. dollars by 2020. This is more than double the recorded retail value of the market in 2010.

What is baby milk formula?

Baby milk formula, also known as infant formula or simply formula, is produced to feed babies or infants under one year of age. It usually comes in two forms: powder and liquid. According to sales figures, powder is by far the most popular choice for American parents. Its purpose is to simulate human milk and some babies are fed this from birth when breast feeding is not an option.


Some formulas are fortified with probiotics to promote a balance of bacteria within babies. The market value of probiotic infant formula is estimated to increase in the coming years to reach around 17.3 billion U.S. dollars worldwide in 2024.

Retail value of the baby milk formula market worldwide in 2010 and 2020

Value in billion U.S. dollars
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Release date

November 2016



Survey time period

2010 to 2015

Supplementary notes

* Forecast.

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Statistics on "Baby food market in the U.S."

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