U.S. consumers who find selected advertising helpful 2017, by income

This statistic presents the share of consumers in the United States who found advertising through selected channels to be helpful as of May 2017, broken down by income. During the survey period, 61 percent of respondents with an income higher than 100 thousand U.S. dollars said that they found TV advertising very helpful.

Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income

Up to $34,999$35,000 to $99,999$100,000 and more
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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

among respondents who answered: very helpful or helpful

Method of interview

Online survey

Supplementary notes

Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel?

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Statistics on "Luxury advertising and marketing"

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