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Tablet ownership among U.S. adults 2010-2019

Approximately 52 percent of adults in the United States owned at least one tablet, as of February 2019. The tablet ownership rate in the U.S. has stayed relatively stable in the last three years, averaging close to 50 percent.

iPad: Most popular tablet in the U.S.

  With the iOS operating system installed on over 60 percent of all tablets in the United States, Apple is the leading tablet vendor in the United States. Like its other revolutionary product - the iPhone being the most prominent example – Apple’s iPad has changed the tablet market not only in terms of setting up market standards but also defining consumer experiences.

United States one of the largest tablet markets globally

  With annual sales of tablets averaging around ten billion U.S. dollars in recent years, the United States is one of the major tablet markets worldwide. The U.S. is home to more than 200 million installed tablet units, with this number forecast to increase in the next few years.

Share of adults in the United States that own a tablet from 2010 to 2019

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Release date

June 2019


United States

Survey time period

2010 to 2019

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Statistics on "Tablets"

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