This statistic shows the results of a survey among media agency executives regarding their opinion on the importance of viewability when buying inventory for video in the United Kingdom (UK) in 2017, broken down by age of media agency executives. During the survey it was found that 72 percent of agency executives aged 30 years or under were not concerned with viewability.
Do you consider viewability a requirement when buying inventory for video?
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Amobee (Turn Marketing Platform). (May 8, 2017). Do you consider viewability a requirement when buying inventory for video? [Graph]. In Statista. Retrieved May 07, 2024, from https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). "Do you consider viewability a requirement when buying inventory for video?." Chart. May 8, 2017. Statista. Accessed May 07, 2024. https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). (2017). Do you consider viewability a requirement when buying inventory for video?. Statista. Statista Inc.. Accessed: May 07, 2024. https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). "Do You Consider Viewability a Requirement When Buying Inventory for Video?." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform), Do you consider viewability a requirement when buying inventory for video? Statista, https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/ (last visited May 07, 2024)
Do you consider viewability a requirement when buying inventory for video? [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/