In-store shopping with a smartphone in Europe 2014

This statistic shows the most popular in-store shopping activities among smartphone users in Europe in March 2014. Over the three months of the study, a quarter of respondents said to have used their smartphones to take a picture of a product.

Share of Europeans using their phones when shopping a store 2014, by type of activity

Share of smartphone holders
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Release date

May 2014



Survey time period

January to March 2014

Supplementary notes

The source specifies the following information: "Data based on 3 month moving average to Mar 2014."

The countries concerned by the study are France, the United Kingdom, Italy, Spain and Germany.

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Statistics on "Mobile device usage in the Nordics"

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