Global sun protection products usage among developing markets by age 2015 & 2016

Share of developing markets consumers that purchase sunscreen or dedicated sun protection products worldwide in 2015 and 2016, by age group

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Release date

March 2018



Survey time period

as of October 2016

Number of respondents

20,000 respondents

Age group

15-70 years

Special properties

1,000 respondents per market; 70% female and 30% male

Method of interview

Online panel

Supplementary notes

Due to limitations in internet penetration in certain emerging markets, the target age range does not extend all the way to age 69 in four markets: Indonesia, Middle East, Thailand, and Turkey.

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