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Italy: WhatsApp mobile penetration Q2 2018

Mobile penetration of WhatsApp in Italy as of Q2 2018

by Statista Research Department, last edited Jul 2, 2019
Italy: WhatsApp mobile penetration Q2 2018 WhatsApp is one of the most used chat apps in Italy. Financial entities and companies use WhatsApp to be in touch with their customers. According to data tracked by Walletsaver, the mobile penetration of WhatsApp decreased from 76.4 percent in February 2018 to 67.9 percent as of June 2018.
Messaging services

Considering the most frequently used messaging apps in Italy, WhatsApp is the first app, followed by Facebook Messenger. SMS still seems to be in use; according to the data 38 percent of the respondents stated that they still use the traditional messaging service SMS.  

Data consumption

As tracked by Walletsaver , the average data consumption of mobile users using WhatsApp decreased slightly, from 61 megabytes (MB) in February 2018 to 80 MB in May. The Wi-Fi data consumption of WhatsApp users is equally interesting, reaching its peak in January (129 MB)
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Mobile penetration of WhatsApp in Italy as of Q2 2018

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by Statista Research Department, last edited Jul 2, 2019
WhatsApp is one of the most used chat apps in Italy. Financial entities and companies use WhatsApp to be in touch with their customers. According to data tracked by Walletsaver, the mobile penetration of WhatsApp decreased from 76.4 percent in February 2018 to 67.9 percent as of June 2018.
Messaging services

Considering the most frequently used messaging apps in Italy, WhatsApp is the first app, followed by Facebook Messenger. SMS still seems to be in use; according to the data 38 percent of the respondents stated that they still use the traditional messaging service SMS.  

Data consumption

As tracked by Walletsaver , the average data consumption of mobile users using WhatsApp decreased slightly, from 61 megabytes (MB) in February 2018 to 80 MB in May. The Wi-Fi data consumption of WhatsApp users is equally interesting, reaching its peak in January (129 MB)
Show more
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