WhatsApp mobile penetration in Italy H1 2018, by month

In 2018, WhatsApp was the most used chat app in Italy. However, according to data tracked by Walletsaver, the mobile penetration of WhatsApp decreased from 76.4 percent in February 2018 to 67.9 percent as of June 2018. Throughout the quarter, the mobile penetration of WhatsApp in Italy was in line with that of other European countries such as Germany and the Netherlands.

WhatsApp vs its alternatives

Considering the most frequently used messaging apps among Italian internet users, WhatsApp ranked first, followed by Facebook Messenger. In a survey conducted in 2018, four in ten respondents stated that they still used the traditional messaging service SMS, while about one in five respondents used the encrypted messaging app Telegram. With 95 percent of Internet users declaring to use WhatsApp, however, it looked like its popularity could hardly be surpassed by any other messaging service.

Data consumption

As tracked by Walletsaver, WhatsApp users preferred Wi-Fi connections over mobile data: the average mobile data consumption of WhatsApp users in January and February 2018 was half as large as the Wi-Fi data consumption.

Mobile penetration of WhatsApp in Italy in the 1st half 2018, by month

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2018

Region

Italy

Survey time period

H1 2018

Number of respondents

100,000 respondents

Age group

18 years and older

Special properties

Mobile users having the app WalletSaver

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Mobile apps in China"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.