U.S. manufacturer website functionality and feature importance 2017

This statistic presents the most important features and functionalities according to online shoppers in the United States when visiting a brand manufacturer's website as of June 2017. According to the findings, 65 percent of consumers stated that the feature of onsite search and navigation as very important when visiting a brand manufacturer's website, while only 25 percent of respondents reported similar opinions towards the features of live chat.

Feature and functionality importance when visiting brand manufacturer's website according to online shoppers in the United States as of June 2017

Share of respondents
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Release date

August 2017


United States

Survey time period

June 2017

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

consumers who have shopped online and visited brand manufacturer websites

Method of interview

Online survey

Supplementary notes

Consumers rated these features and functionality options as "very important".

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