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Expected benefits from improving customer experience for U.S. organizations 2018

This statistic depicts the expected benefits from making by the customer experience journey as good as possible, as reported by decision makers with involvement in customer experience at organizations in the United Stated in 2018. During the survey, 61 percent of respondents cited cited increased revenue as an expected benefit.

What benefits would you expect your organization to experience if they made the customer experience journey as good as possible?

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Sources

Release date

April 2018

Region

United States

Survey time period

November 2017 to January 2018

Number of respondents

200 respondents

Special properties

senior decision makers with involvement in customer experience.

Supplementary notes

Respondents’ organizations had a median size of approximately 500 global employees and $250-$500 million in revenue, and operated in one of six key industries: business and professional services, financial services, healthcare and life sciences, IT, technology and telecoms, manufacturing and distribution, and travel and tourism.
Values include answers ranked first, second and third.

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