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Global share of marketing content consumption 2017, by content sub-category

This statistic presents the distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category. According to the findings, 12 percent of content marketing consumed was on topics related to marketing strategy, while 12 percent was devoted to B2B marketing.

Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category

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Source

Release date

July 2017

Region

Worldwide

Survey time period

May 1, 2016 to April 30, 2017

Supplementary notes

Active audience are defined as marketing professionals who consumed content across the NetLine Corporation Network in the past 12 months.

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Statistics on "Content marketing"

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