U.S. daily Instagram usage 2018, by ethnicity

Published by Thuy D., Nov 25, 2025
This statistic presents the daily Instagram usage in the United States as of August 2018, sorted by ethnicity. During the survey period, 45 percent of Latino respondents stated that they accessed the social network every day.

Daily Instagram usage in the United States as of August 2018, by ethnicity

CharacteristicShare of respondents
Latino 45%
Asian 43%
African American 38%
NL White 30%
Total 35%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents45%45%43%43%38%38%30%30%35%35%LatinoAsianAfrican AmericanNL WhiteTotal
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%50%

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Release date

October 2018

Region

United States

Survey time period

August 2018

Number of respondents

3,120 respondents

Age group

18 years and older

Method of interview

Online interview

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