- Internet›
- Advertising & Marketing›
Monthly reach of Instagram in the Netherlands 2017-2019, by device
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Monthly reach of Instagram in the Netherlands 2017-2019, by device
Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device
by Raynor de Best,
last edited
Aug 19, 2019
This statistic shows the online reach of the brand Instagram in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Instagram had an online reach of 52.3 percent in the Netherlands in January 2019. This is an increase when compared to the same period one year before. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old.
Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device
| Total | Desktop/laptop | Tablet | Smartphone | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Total | Desktop/laptop | Tablet | Smartphone | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Raynor de Best,
last edited
Aug 19, 2019
This statistic shows the online reach of the brand Instagram in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Instagram had an online reach of 52.3 percent in the Netherlands in January 2019. This is an increase when compared to the same period one year before. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
- Region
- Netherlands
- Survey time period
- 1 July, 2017 to 31 January, 2019
- Number of respondents
- n = 44,839 (January 2019)
- Age group
- 6 years and older
- Special properties
- online only
- Method of interview
- Online panel
- Supplementary notes
- The source did not provide numbers from before July 2017.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- Netherlands
- Survey time period
- 1 July, 2017 to 31 January, 2019
- Number of respondents
- n = 44,839 (January 2019)
- Age group
- 6 years and older
- Special properties
- online only
- Method of interview
- Online panel
- Supplementary notes
- The source did not provide numbers from before July 2017.
Other statistics on the topic
Social Media & User-Generated Content
Most popular Netherlands-based influencers on Instagram 2019
+Social Media & User-Generated Content
Social media penetration in the Netherlands 2019, by social network
Social Media & User-Generated Content
Instagram penetration rate in the Netherlands 2015-2018, by age group
Social Media & User-Generated Content
Snapchat penetration rate in the Netherlands 2017-2018, by age group
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage in the Netherlands
- 122 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage in the Netherlands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Social media usage in the Netherlands"
- Leading apps
The most important statistics
- Smartphone apps with the highest reach in the Netherlands as of 2018*Most used smartphone apps in the Netherlands 2018
- Leading mobile social media apps in the Google Play Store in the Netherlands in June 2019, by number of downloads (in 1,000s)Leading social media apps in Google Play in the Netherlands 2019, by downloads
- Leading social networking apps in the Google Play Store in the Netherlands in June 2019, by revenue (in 1,000 U.S. dollars)Leading social networking apps in Google Play in the Netherlands 2019, by revenue
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPhone social networking apps in the Netherlands 2018, by downloads
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading iPhone social networking apps in the Netherlands 2018, by revenue
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in June 2019, by number of downloads (in 1,000s)Leading iPad social apps in Apple App Store in the Netherlands 2019, by downloads
- Millennial social media usage in the Netherlands in 2019, by platformMost popular social media platforms amongst Millennials in the Netherlands 2019
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- User demographics
The most important statistics
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Which online social network activities did you engage in over the past 3 months?*Online social network activities in the Netherlands 2018, by gender
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by education
- Which online communication activities have you engaged in over the past 3 months?*Participation in online communication activities in the Netherlands 2018, by gender
- Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2018, by age group
- Which online activities have you engaged in over the past 3 months?*Participation in online communication activities the Netherlands 2018, by education
- Forecast of the social media user penetration rate in the Netherlands from 2018 to 2024Forecast of the social media user penetration rate in the Netherlands 2018-2024
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- To which purposes do you use social media?Leading purposes social media usage in the Netherlands 2016-2018
- Which digital communication platform is the first you use after waking up? Online platform usage after waking up the Netherlands 2018, by age and platform
- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2018, by channel
The most important statistics
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Gender distribution of Facebook users in the Netherlands in 2016Gender distribution of Facebook users in the Netherlands 2016
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Facebook in the Netherlands 2017-2019, by device
- Monthly reach of Facebook in the Netherlands from July 2017 to July 2019, by device (in 1,000s)Absolute monthly reach of Facebook in the Netherlands 2017-2019, by device
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021Forecast of the Facebook user penetration rate in the Netherlands 2014-2021
- Forecast of social media user numbers in the Netherlands from 2018 to 2024 (in million users)Forecast of social media user numbers in the Netherlands 2018-2024
- Share of respondents who use Facebook in the Netherlands in 2017, by reasonLeading reasons to use Facebook in the Netherlands 2017
- Youtube
The most important statistics
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)Number of YouTube users in the Netherlands 2013-2019
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)Leading Youtubers from the Netherlands based on subscribers 2018
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)Leading YouTubers from the Netherlands based on views 2018
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by YouTube channel (in 1,000s)Leading YouTube channels based on subscribers in the Netherlands 2017
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by deviceDevices used to watch YouTube in the Netherlands 2017-2018
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age groupYouTube penetration rate in the Netherlands 2017-2018, by age group
The most important statistics
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of June 2019, by age group and genderInstagram user distribution in the Netherlands 2019, by age group and gender
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Instagram in the Netherlands 2017-2019, by device
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device (in 1,000s)Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device
- Most-followed influencers on Instagram based in the Netherlands as of August 2019Most popular Netherlands-based influencers on Instagram 2019
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of August 2019Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Most-followed Netherlands-based food influencers on Instagram as of August 2019Most popular Netherlands-based food influencers on Instagram 2019
- Most-followed Netherlands-based travel influencers on Instagram as of August 2019Most popular Netherlands-based travel influencers on Instagram 2019
- Other social media
The most important statistics
- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)Number of LinkedIn users in the Netherlands 2013-2019
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Absolute monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Absolute monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Italy: most-followed Italian lifestyle accounts on Instagram 2018
- Use of Instagram as a marketing channel in the U.S. 2013-2017
- Italy: most-followed Italian graphics accounts on Instagram 2018
- Italy: most-followed Italian fitness accounts on Instagram 2018
- U.S. SMBs: Instagram marketing adoption 2014-2016
- Italy: most-followed Italian design accounts on Instagram 2018
- Italy: most-followed Italian nature photography accounts on Instagram 2018
- Italy: most-followed Italian architecture profiles on Instagram 2018
- Italy: most-followed Italian landscape photography accounts on Instagram 2018
- Italy: Italian fashion brands with most posts on hashtag on Instagram 2018
- Individuals using the internet in Sweden 2016, by device
- Hungary: number of connected devices per person 2017
- Devices used for news in Denmark 2013-2019
- Social and communications activities among young people in the UK 2014, by device
- Israel: number of connected devices per person 2016
Studies
- Social media marketing
- Instagram marketing and advertising
- Social Media Marketing Industry Report 2019
- Instagram
- Influencer marketing in Italy
- Twitter marketing
- Social media advertising in the Netherlands
- Brands on social media
- Digital marketing in Italy
- Influencer marketing
- Facebook marketing
- Social Media Marketing Industry Report 2018
- Social networking in Canada
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2017
Statistics on "Social media usage in the Netherlands"
- Smartphone apps with the highest reach in the Netherlands as of 2018*
- Leading mobile social media apps in the Google Play Store in the Netherlands in June 2019, by number of downloads (in 1,000s)
- Leading social networking apps in the Google Play Store in the Netherlands in June 2019, by revenue (in 1,000 U.S. dollars)
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in June 2019, by number of downloads (in 1,000s)
- Millennial social media usage in the Netherlands in 2019, by platform
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group
- Which online social network activities did you engage in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online communication activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Forecast of the social media user penetration rate in the Netherlands from 2018 to 2024
- Forecast of Facebook user numbers in the Netherlands from 2015 to 2021 (in million users)
- Which online social network activities have you engaged in over the past 3 months?*
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
- To which purposes do you use social media?
- Which digital communication platform is the first you use after waking up?
- Which communication platform do you prefer to use for personal communication?
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Gender distribution of Facebook users in the Netherlands in 2016
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of Facebook in the Netherlands from July 2017 to July 2019, by device (in 1,000s)
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021
- Forecast of social media user numbers in the Netherlands from 2018 to 2024 (in million users)
- Share of respondents who use Facebook in the Netherlands in 2017, by reason
- Generally speaking, I spend less time on Facebook then I used to*
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by YouTube channel (in 1,000s)
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by device
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of June 2019, by age group and gender
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Most-followed influencers on Instagram based in the Netherlands as of August 2019
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of August 2019
- Most-followed Netherlands-based food influencers on Instagram as of August 2019
- Most-followed Netherlands-based travel influencers on Instagram as of August 2019
- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Leading brands on Twitter in the Netherlands as of November 2018, by number of followers (in 1,000s)
- Monthly reach of Pinterest in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Monthly reach of Pinterest in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of LinkedIn in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Monthly reach of LinkedIn in the Netherlands from July 2017 to January 2019, by device
- Leading Italian lifestyle accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Instagram marketing usage rate in the United States from 2013 to 2017
- Leading Italian graphics accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian fitness accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Share of local businesses using Instagram for advertising or promotion purposes in the United States from 2014 to 2016
- Leading Italian design accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian nature photography accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian architecture accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian landscape photography accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian fashion brands on Instagram in Italy as of February 2018, ranked by number of posts on hashtag (in millions)
- Share of individuals who used the internet in Sweden in Q1 2016, by device
- How many connected devices do you currently use?*
- Devices used for news in Denmark in 2013 and 2019
- Distribution of time spent on social and communications activities daily among 16- to 24-year-olds in the United Kingdom (UK) in 2014, by device
- How many connected devices do you currently use?*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.