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Monthly reach of Instagram in the Netherlands 2017-2020, by device

Published by Statista Research Department, Oct 26, 2020
Instagram had an online reach of 59.5 percent in the Netherlands in August. This is a decrease when compared to the same period one year before. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device

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Release date

October 2020

Region

Netherlands

Survey time period

July 1, 2017 to August 31, 2020

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017.

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