Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
Instagram had an online reach of 59.5 percent in the Netherlands in August. This is a decrease when compared to the same period one year before. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device
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Verenigde Internet Exploitanten . (October 12, 2020). Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device [Graph]. In Statista. Retrieved March 07, 2021, from https://www.statista.com/statistics/975299/monthly-reach-of-instagram-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device." Chart. October 12, 2020. Statista. Accessed March 07, 2021. https://www.statista.com/statistics/975299/monthly-reach-of-instagram-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . (2020). Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device. Statista. Statista Inc.. Accessed: March 07, 2021. https://www.statista.com/statistics/975299/monthly-reach-of-instagram-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly Reach of Instagram in The Netherlands from July 2017 to August 2020, by Device." Statista, Statista Inc., 12 Oct 2020, https://www.statista.com/statistics/975299/monthly-reach-of-instagram-in-the-netherlands-by-device/
Verenigde Internet Exploitanten , Monthly reach of Instagram in the Netherlands from July 2017 to August 2020, by device Statista, https://www.statista.com/statistics/975299/monthly-reach-of-instagram-in-the-netherlands-by-device/ (last visited March 07, 2021)