Target audience: Podcast listeners in Italy

Statista Consumer Insights report

Target audience: Podcast listeners in Italy

This report offers the reader a comprehensive overview of podcast listeners in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark podcast listeners in Italy (''target audience'') against the average Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Podcast listeners in Italy

  • Many podcast listeners have a high annual household income
  • An honest and respectable life has less importance to podcast listeners than to the average consumer
  • 55% of podcast listeners are in the early majority of innovation adopter types
  • A relatively high share of podcast listeners think that climate change is an issue that needs to be addressed
  • Podcast listeners remember seeing ads in apps more often than the average consumer

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