Artificial intelligence (AI) in U.S. e-commerce

Statistics report on artificial intelligence (AI) in U.S. e-commerce

Artificial intelligence (AI) in U.S. e-commerce

This statistics report presents data on artificial intelligence (AI) in U.S. e-commerce. Beside a market overview of AI technologies in the retail sector, the report sheds light on the adoption of AI-powered technologies among companies operating in U.S. online retail. A chapter explores key trends of customer experience enhanced by AI capabilities, followed by a spotlight on AI-powered product search.

Table of contents

Overview

3
  • Premium Forecast Growth of the AI market in the United States 2021-2031
  • Premium Statistic Market value of new AI unicorns in the U.S. 2024
  • Premium Statistic Leading AI unicorns in the U.S. as of 2025, by equity funding value

Business adoption

6
  • Premium Statistic Adoption of AI in retail businesses in the U.S. in June 2025, by sector
  • Premium Statistic Planned future use of AI in retail businesses in the U.S. in June 2025, by sector
  • Premium Statistic Level of ROI from AI adoption in U.S. e-commerce in 2025
  • Premium Statistic Top uses of AI in e-commerce in the United States in 2025
  • Premium Statistic Adoption of Generative AI by consumer goods and retail sectors in the U.S. 2024
  • Premium Statistic Expected AI impact on retail media strategies in the U.S. 2024

Shopping experience

8
  • Premium Statistic Use of Gen AI in online shopping in the U.S. as of February 2025
  • Premium Statistic Consumer price sensitivity for AI Assistant subscriptions in the U.S. 2025
  • Premium Statistic Main disadvantages when using AI for shopping in the U.S. 2025
  • Premium Statistic AI using habits of furniture shoppers in the United States 2025
  • Premium Statistic Likelihood of using AI for automated online grocery ordering in the U.S. 2025
  • Premium Statistic Expected AI shopping features for U.S. grocery consumers in 2025
  • Premium Statistic Expected AI shopping features for U.S. beauty consumers in 2025
  • Premium Statistic Expected AI shopping features for U.S. travel consumers in 2025

Product search

4
  • Premium Statistic Share of consumers using AI tools to research purchases worldwide 2025
  • Premium Statistic Monthly change of average retail keywords triggering Google AI overviews 2025
  • Premium Statistic Commercial keywords share that triggered Google AI overviews in the U.S. 2025
  • Premium Statistic U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
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