Sports media in Germany

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Statista dossier about sports media in Germany

This dossier includes statistics about sports media in Germany. Individual chapters cover figures on the types of sports media used by Germans, broadcasting rights, sports TV, sports websites and apps, as well as using social media to look for information about sports and athletes.

Table of contents

  • 1. Use of sports media
    • Most popular sports in Germany 2019

    • Interest in sports reporting in Germany 2018

    • Use of media to follow sports reporting in Germany in 2018

    • Channels used to watch football broadcasts in Germany 2017

    • Media used by Germans for winter sports 2018

  • 2. Broadcasting rights in sports
    • Revenue of the first Football-Bundesliga 2010/2011-2018/2019, by source of revenue

    • Distribution of television earnings among clubs in the first Bundesliga 2019/2020

    • Germany: television generated revenue of 2. Fußball-Bundesliga teams in 2019/2020

    • UEFA revenue from 2013/2014-2018/2019 by segment

    • Revenue of the UEFA from Champions League broadcasting rights 2005/2006-2017/2018

    • Revenue of the UEFA from Europa League broadcasting rights 2009/2010-2018/2019

  • 3. Sports TV
    • Level of interest in sports broadcasts on television in Germany 2019

    • Sports broadcasts with the most TV-viewers in Germany 1992-2018

    • Most important features of sports television in Germany in 2018

    • Willingness to pay for sports television in Germany 2018

    • Pay TV channels in Germany 2019, by genre

    • German households with a subscription to the pay TV provider Sky 2014-2018

    • Champions League matches with the highest TV viewer numbers in Germany 1992-2018

    • TV ratings for the matches of the German national team in the Nations League 2018

    • Market share of Sport 1 2008-2019

    • TV viewers of the Formula 1 season on RTL Germany 2013-2019

    • Germany: TV ratings of the Supers Bowl 2013-2020

  • 4. Streaming, podcasts, audio
    • Use of live broadcasts to follow sports events online Germany 2018, by channel type

    • Use of devices to follow sports events on the internet in Germany 2018

    • Use of streaming services for sports broadcasts in Germany 2018

    • Use of podcasts and radio broadcasts in Germany 2019, by topic area

    • Content use when listening to online audio in Germany 2019

  • 5. Sports websites, apps
    • Leading websites in Germany September 2019, by visits

    • Leading online media in Germany 2020, by social network interactions

    • Leading 20 mobile internet platforms ranked by visits in Germany in September 2019

    • Number of unique users of digital sports services in Germany 2018, by portal

    • unique users in Germany May 2019-2020

    • Visitors of German website May 2019-2020

    • Unique users of German website April 2019-2020

    • Apps used in Germany to stay informed about football 2018

  • 6. Social media
    • Frequency of social media usage to get information about athletes in Germany 2018

    • Most popular athletes by Facebook fans from Germany 2020

    • Europe: number of Facebook followers of leading football clubs 2018

    • Europe: number of Twitter followers of leading football clubs 2018

    • Athletes with the most Instagram followers worldwide 2020

    • Europe: number of Instagram followers of leading football clubs 2018

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