This dossier includes statistics about sports media in Germany. Individual chapters cover figures on the types of sports media used by Germans, broadcasting rights, sports TV, sports websites and apps, as well as using social media to look for information about sports and athletes.
Table of contents
1. Use of sports media
Most popular sports in Germany 2018-2020
Interest in sports reporting in Germany 2018
Use of media to follow sports reporting in Germany in 2018
Media used by Germans for winter sports 2018
2. Broadcasting rights in sports
Revenue of the first Football-Bundesliga 2010/2011-2019/2020, by source of revenue
Distribution of television earnings among clubs in the first Bundesliga 2020/2021
Germany: television generated revenue of 2. Fußball-Bundesliga teams in 2020/2021
UEFA revenue from 2013/2014-2018/2019 by segment
Revenue of the UEFA from Champions League broadcasting rights 2005/2006-2017/2018
Revenue of the UEFA from Europa League broadcasting rights 2009/2010-2018/2019
3. Sports TV
Level of interest in sports broadcasts on television in Germany 2020
Sports broadcasts with the most TV-viewers in Germany 1992-2018
Most important features of sports television in Germany in 2018
Willingness to pay for sports television in Germany 2018
Pay TV channels in Germany 2020, by genre
German households with a subscription to the pay TV provider Sky 2014-2018
Champions League matches with the highest TV viewer numbers in Germany 1992-2019
TV ratings for the matches of the German national team in the Nations League 2020
Market share of Sport 1 2008-2020
TV viewers of the Formula 1 season on RTL Germany 2019-2020
Germany: TV ratings of the Supers Bowl 2013-2020
4. Streaming, podcasts, audio
Use of live broadcasts to follow sports events online Germany 2018, by channel type
Use of devices to follow sports events on the internet in Germany 2018
Use of streaming services for sports broadcasts in Germany 2018
Use of podcasts and radio broadcasts in Germany 2020, by topic area
Content use when listening to online audio in Germany 2020
5. Sports websites, apps
Leading websites in Germany September 2019, by visits
Leading online media in Germany 2020, by social network interactions
Leading 20 mobile internet platforms ranked by visits in Germany in September 2019
Number of unique users of digital sports services in Germany 2018, by portal
kicker.de unique users in Germany February 2020-2021
Visitors of German website 11freunde.de March 2020-2021
Unique users of German website Sport1.de November 2019-2020
Apps used in Germany to stay informed about football 2018
6. Social media
Frequency of social media usage to get information about athletes in Germany 2018
Most popular athletes by Facebook fans from Germany 2020
Europe: number of Facebook followers of leading football clubs 2018
Europe: number of Twitter followers of leading football clubs 2018
Athletes with the most Instagram followers worldwide 2020
Europe: number of Instagram followers of leading football clubs 2018