Sports media in Germany

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Statista dossier about sports media in Germany

This dossier includes statistics about sports media in Germany. Individual chapters cover figures on the types of sports media used by Germans, broadcasting rights, sports TV, sports websites and apps, as well as using social media to look for information about sports and athletes.

Table of contents

  • 1. Use of sports media
    • Most popular sports in Germany 2016-2018

    • Interest in sports reporting in Germany 2018

    • Level of interest in watching sports on TV in Germany in 2017

    • Level of interest in watching sports on TV in Germany in 2017, by gender

    • Use of media to follow sports reporting in Germany in 2018

    • Information sources of season ticket holders for the 1st Bundesliga in Germany 2016

    • Channels used to watch football broadcasts in Germany 2017

    • Channel usage habits of viewers for football broadcasts in Germany 2016

    • Media used by Germans for winter sports 2018

  • 2. Broadcasting rights in sports
    • Revenue of the first Football-Bundesliga 2010/2011-2017/2018, by source of revenue

    • Distribution of television earnings among clubs in the first Bundesliga 2018/19

    • Germany: television generated revenue of 2. Fußball-Bundesliga teams in 2018/2019

    • UEFA revenue from 2013/2014-2017/2018, by segment

    • Revenue breakdown of the UEFA European Championships 1992-2016

    • Revenue of the UEFA from Champions League broadcasting rights 2005/2006-2017/2018

    • Revenue of the UEFA from Europa League broadcasting rights 2009/2010-2017/2018

    • Olympic Games - broadcasting revenue 1993-2016

  • 3. Sports TV
    • Level of interest in sports broadcasts on television in Germany 2018

    • Sports broadcasts with the most TV-viewers in Germany 1992-2018

    • Most important features of sports television in Germany in 2018

    • Willingness to pay for sports television in Germany 2018

    • Pay TV channels in Germany 2018, by genre

    • German households with a subscription to the pay TV provider Sky 2014-2018

    • Champions League matches with the highest TV viewer numbers in Germany 1992-2018

    • TV ratings for the matches of the German national team in the Nations League 2018

    • Market share of Sport 1 2008-2018

    • TV viewers of the Formula 1 season on RTL Germany 2013-2018

    • Germany: TV ratings of the Supers Bowl 2013-2019

  • 4. Streaming, podcasts, audio
    • Use of live broadcasts to follow sports events online Germany 2018, by channel type

    • Use of devices to follow sports events on the internet in Germany 2018

    • Use of streaming services for sports broadcasts in Germany 2018

    • Interest in podcast topics in Germany 2017

    • Use of podcasts and radio broadcasts in Germany 2018, by topic area

    • Content use when listening to online audio in Germany 2018

  • 5. Sports websites, apps
    • Leading websites in Germany March 2019, by visits

    • Leading news websites in Germany 2019, by social media interactions

    • Leading 20 mobile internet platforms ranked by visits in Germany in April 2019

    • Number of unique users of digital sports services in Germany 2018, by portal

    • Visitors of kicker.de Germany 2018-2019

    • Visitors of German website 11freunde.de 2018-2019

    • Unique users of German website Sport1.de 2018-2019

    • Apps used in Germany to stay informed about football 2018

  • 6. Social media
    • Frequency of social media usage to get information about athletes in Germany 2018

    • Most popular athletes by Facebook fans from Germany 2018

    • Most popular Bundesliga football players on Facebook 2016/17

    • Europe: number of Facebook followers of leading football clubs 2018

    • Number of Twitter followers of the 1st football Bundesliga clubs 2017

    • Europe: number of Twitter followers of leading football clubs 2018

    • Athletes with the most Instagram followers worldwide 2019

    • Europe: number of Instagram followers of leading football clubs 2018

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