First Stop: Amazon

Shopping Behavior

Over the years, Google has established itself as the first stop for almost everyone trying to find something online. When it comes to product searches however, Amazon has emerged as a powerful rival and is currently beating Google (and other search engines for that matter) in the race to becoming the first stop for online shoppers.

According to a UPS survey among more than 5,000 U.S. online shoppers, Amazon and other marketplaces are the most popular destination for shoppers searching for a product. Retailers also play an important part in product research, with 29 percent of shoppers using a retailer channel to begin their path to purchase.

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This chart shows where U.S. online shoppers begin searching for products.

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First Stop: Amazon

Shopping Behavior