Japanese companies have invested increasingly in affiliate marketing over the past few years. During the measured period, the domestic market size grew by roughly 15 percent each year. According to forecasts
generated by the Yano Research Institute, affiliate marketing expenditure will reach almost 406 billion Japanese yen by fiscal year 2021. One of the reasons for the upward trend of such performance-based marketing efforts lies in successful conversion, allowing consumers in Japan
to easily access affiliate links via their portable devices, such as smartphones or tablets.