The NFL and MLB
don’t seem to be drawing in the kids like they used to. According to a new poll released by Morning Consult
, generation Z, the youngest cohort of adults who currently are between the ages of 18 and 21, are departing from their older peers when it comes to their taste in sports. While the NFL still stands as a favorite for adults generally and young adults specifically, there is now a 5-percentage point difference between young adults and adults widely.
That departure only widens when looking at other sports leagues. The favorability of the NBA
among younger adults spiked by around 10 percentage points when compared to older adults. The MLB was bumped to the third favorite sports league by generation Z, marking another 10-percentage point difference between young adults and their older counterparts. This puts American Major League Soccer within spitting distance of Major League Baseball when it comes to the favorability of the different leagues by the youngest generation of Americans.