After years dominated by incremental upgrades rather than eye-catching innovations, the smartphone industry finally had something new to show off at last week’s Mobile World Congress. Foldable phones, i.e. phones with actual foldable displays as opposed to the flip phones popular in the early 2000s, are the next big thing in the smartphone market, at least that’s what the industry wants us to believe.
Consumers aren’t quite convinced of the new concept though, especially considering the price tags that the first foldable phones unveiled by Samsung and Huawei carried. At $1,980 and $2,600, respectively, both phones are priced similarly to high-end laptops, raising the question as to whether they are even meant to be more than a mere proof-of-concept.
A recent survey conducted by SurveyMonkey on behalf of USA Today suggests that the foldable phone craze may in fact be just a fad, blown out of proportion by an industry desperate to find the next big thing to reignite its stuttering growth engine. When asked about features that would get them excited to buy a new phone, just 17 and 19 percent of iPhone and Android users, respectively, named foldable displays as a desirable option, with longer battery life, better cameras as well as 5G connectivity and bigger screens ranking above the highly touted feature.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!