Many businesses and corporations have painted their products, corporate logos, and goods rainbow colored for the celebration of Pride month and the 50th anniversary of the Stonewall riots. About half of the respondents that YouGov surveyed
, viewed these actions as just a marketing tactic rather than a genuine reflection of company values.
People earning over $100k a year and Republicans were more likely to view Pride merchandise and campaigns
as marketing tactic. Lesbians interviewed by YouGov were split on whether this was a genuine reflection of company values or a marketing tactic, while nearly half of gay men surveyed believed this was a marketing tactic, with just over a quarter seeing these company actions as a genuine reflection of values.