Content creator MrBeast aka Jimmy Donaldson earns more than anyone else in the business. This is according to the newest edition of the Forbes Top Creators list published Tuesday. The 28-year-old who grew up in North Carolina made $300 million in gross earnings between March 2025 and March 2026, according to the source, far outpacing other influencers. Donaldson has had resounding success with his YouTube channel focused on over-the-top challenges (and the occasional grand gesture) and released the second season of his Amazon Prime series Beast Games in January. Earnings also come from a food side business, an analytics tool and toy and clothing licensing. Donaldson's company reportedly has taken on venture investments at a $5 billion valuation as well as purchased a personal finance app for teens.
The latest release of Forbes' list of the most successful influencers shows that YouTubers generally rank high among the best-paid content creators. One aspect of this is sponsored posts and ads earning more if they are in a video format. According to Forbes, Donaldson is in fact capitalizing on this aspect. However, many creators who have earned millions as social media personalities have done so by outside business deals. Rhett McLaughlin and Link Neal of channel Rhett & Link have branched out from YouTube sketch comedy and other entertainment content to streaming deals, live appearances, merch and book sales. Mark Edward Fischbach, known as Markiplier on YouTube, initially uploaded gaming videos, but now also earns cash with merch sales and a clothing line. After some podcast and TV deals, he self-released his first feature film earlier this year.
Also among the highest earners are two creators focusing on personal finance and business tips. Phoenix-native Codie Sanchez pivoted from a career in journalism and finance to teaching small business ownership through her multiple online channels, a podcast and a New York Times Best Seller. She has been a prominent voice in the passive income and vending machine/laundromat hype has has been circulating online. Serial startup founder Steven Bartlett meanwhile became famous for his podcast The Diary of a CEO, which streams on YouTube and audio platforms. The format, which features interviews with CEOs, entrepreneurs and celebrities, became one of the most listened-to podcasts in the world. Since then, Bartlett has continued founding and investing in companies, has authored two books and has become an angel investor on the British TV show Dragon's Den.
Second-ranked Dhar Mann shot to internet fame producing mini dramas that can be viewed on YouTube and social media platforms after trying his hand at other entrepreneurship ventures. Having started out with motivational content, his current video releases have been described as morality plays, featuring stories in which a character has to navigate between good and evil influences. Raised in Oakland, Calif., by Indian parents, Mann employs 200 studio crew who shot video in eight teams simultaneously and collaborates with around 2,000 actors per year.
