A new analysis
by marketing firm Izea looked at the growing costs of sponsored content
on a range of platforms such as Facebook, YouTube, Twitter and Instagram. It found that the costs behind influencer marketing have exploded over the past five years and that brands are willing to spend big to promote their posts.
When it comes to Instagram
, the average cost of a sponsored photo has climbed 44 percent between 2018 and 2019. In 2015, the average cost was $381 and that now stands at a hefty $1,643. The cost of sponsoring a Twitter status has climbed from $34 in 2015 to $422 this year. YouTube was the priciest platform in the analysis and a sponsored video now averages $6,700. That's still considerably cheaper than in 2017 when it averaged close to $8,000.