The Internet Is Gradually Replacing Traditional Media
According to data published by ZenithOptimedia this week, people around the world now spend more than eight hours a day consuming media, with the Internet taking up an increasingly large chunk of total media consumption.
In 2014, people spent 110 minutes a day online, up from just 60 minutes in 2010. Meanwhile traditional media usage, i.e. TV, newspapers, magazines, radio and cinema declined from 402 to 376 minutes a day.
While television consumption fell by just 6% between 2010 and 2014, the print industry is suffering most from the new digital competition. Newspaper and magazine consumption dropped by 26% and 19%, respectively, since 2010 and is expected to see further declines in the next few years.
- Location of print media consumption in the United Kingdom (UK) 2014Location of print media consumption in the United Kingdom (UK) 2014
- Share of selected print media buyers in Finland 2016Share of selected print media buyers in Finland 2016
- Distribution of media consumption time in the United Kingdom 2014, by media and ageDistribution of media consumption time in the United Kingdom 2014, by media and age
- Magazine revenue in the Netherlands 2012-2020Magazine revenue in the Netherlands 2012-2020
- Media usage in an online minute 2016Media usage in an online minute 2016
- Weekly time spent with media per user in the U.S. 2016, by ageWeekly time spent with media per user in the U.S. 2016, by age
- Time spent with media in the U.S. 2011-2018Time spent with media in the U.S. 2011-2018
- Global newspaper audience 2015, by platformGlobal newspaper audience 2015, by platform
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