The Internet Is Gradually Replacing Traditional Media
According to data published by ZenithOptimedia this week, people around the world now spend more than eight hours a day consuming media, with the Internet taking up an increasingly large chunk of total media consumption.
In 2014, people spent 110 minutes a day online, up from just 60 minutes in 2010. Meanwhile traditional media usage, i.e. TV, newspapers, magazines, radio and cinema declined from 402 to 376 minutes a day.
While television consumption fell by just 6% between 2010 and 2014, the print industry is suffering most from the new digital competition. Newspaper and magazine consumption dropped by 26% and 19%, respectively, since 2010 and is expected to see further declines in the next few years.
- Distribution of media consumption time in the United Kingdom 2014, by media and ageDistribution of media consumption time in the United Kingdom 2014, by media and age
- Global print media circulation 2014, by mediumGlobal print media circulation 2014, by medium
- Advertising expenditure of the print media in Germany 2013-2014Advertising expenditure of the print media in Germany 2013-2014
- Time spent with media in the U.S. 2011-2018Time spent with media in the U.S. 2011-2018
- Global newspaper audience 2015, by platformGlobal newspaper audience 2015, by platform
- Value of the global entertainment and media market 2011-2020Value of the global entertainment and media market 2011-2020
- Value of the U.S. entertainment and media market 2011-2020Value of the U.S. entertainment and media market 2011-2020
- Time spent with media vs. ad spending in the U.S. 2014Time spent with media vs. ad spending in the U.S. 2014
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