Among Trader Joe's customers, 86 percent would buy their organic products again, topping organic brand loyalty in the United States. The supermarket that specialized in store-brand products has created a cult following among shoppers which praise the Aldi-owned chain for its affordable prices, unique products and high quality. However, Whole Food's store brand 365 is not far behind at 84 percent of buyers who would come back, despite more quietly delivering organic products covering everyday needs in a more understated brand identity.
Cooperative and family-owned Simply Organic and Amy's Kitchen also seem to keep shoppers satisfied at around 80 percent saying they would be repeat customers. Newman's Own organic products come in at 75 percent, the same as another cooperative, Organic Valley. Employee-owned Bob's Red Mill, Stonyfield Organic and another Aldi brand, Simply Nature, share rank 6.
