Global sports and outdoor e-commerce penetration rate 2017-2027, by segment

Published by Statista Research Department, Nov 15, 2023
The penetration rate of the global sports and outdoor e-commerce industry is forecast to continuously increase within the next years. After ten consecutive increasing years, the penetration rate is estimated to reach 21.6 in 2027.

Penetration rate of the sports and outdoor e-commerce market worldwide from 2017 to 2027, by segment

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Supplementary notes

This includes the

  • track and jogging suits worn for sporting activities
  • lifestyle apparel by sportswear brands
  • functional clothing and footwear for sports purposes
  • athletic apparel and footwear worn for leisure
  • swimwear
  • fishing articles and equipment
  • summer and winter sports equipment

And excludes the
  • work clothes
  • diving equipment
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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Statistics on " Sporting goods e-commerce "

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Overview

5

Category benchmarks

4

Leading players

7

Online traffic

5

Consumption

8

Brand awareness

5

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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