Global sports and outdoor e-commerce penetration rate 2017-2027, by segment

Penetration rate of the sports and outdoor e-commerce market worldwide from 2017 to 2027, by segment

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Supplementary notes

This includes the

  • track and jogging suits worn for sporting activities
  • lifestyle apparel by sportswear brands
  • functional clothing and footwear for sports purposes
  • athletic apparel and footwear worn for leisure
  • swimwear
  • fishing articles and equipment
  • summer and winter sports equipment

And excludes the
  • work clothes
  • diving equipment
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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Statistics on " Sporting goods e-commerce "

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Brand awareness

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