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Prefectures with high spending power on New Year's sales in Japan 2019

According to a survey conducted in November 2019 among locals of the 47 prefectures in Japan, residents in Iwate prefecture were the most generous at New Year's sales, with expenses reaching around 7,120 Japanese yen on average.
New Year's sales in Japan are particularly popular for the retail of so called fukubukuro. Those lucky bags are exclusively available during the first days of the new year. Fukubukuro are filled with unknown commodities and are sold for a substantial discount well below the list price of the items contained within the bags.

Prefectures with the highest expenditure on New Year's sales in Japan as of November 2019

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Sources

Release date

December 2019

Region

Japan

Survey time period

November 5 to 19, 2019

Number of respondents

4,700*

Age group

20 to 59 years

Method of interview

Online survey

Supplementary notes

*100 participants from each of the 47 prefectures in Japan.
1 Japanese yen equals 0.0091 U.S. dollars or 0.0082 euros as of January 2020.

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