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U.S. consumer opinion of excess packaging of Amazon shipments 2019, by generation

Sustainable retail models have become increasingly more important to U.S. shoppers. According to a December 2019 survey, 53 percent of Generation Z shoppers felt that Amazon included excess packaging with shipments. Among all groups of respondents, Generation Z was the only group with more than half of respondents feeling that Amazon's packaging was excessive. Only 36 percent of Baby Boomers stated the same.

Share of consumers in the United States who think that Amazon shipments include excess packaging as of December 2019, by generation

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Source

Release date

January 2020

Region

United States

Survey time period

December 2019

Number of respondents

1,000 respondents

Age group

17 years and older

Supplementary notes

Original question: "Do Amazon shipments include excess packaging?"

Silent Generation (1928-1945)
Baby Boomers (1946-1964)
Generation X (1965-1979)
Millennials (1980-1994)
Generation Z (1995-2012)

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