Ways retailers measure success of personalization initiatives U.S. 2019

In 2019, conversion rate was chosen by 49 percent of retailer respondents as an effective way of judging the success of their personalization initiatives. Click-through rate and average order value were other metrics which retailers found useful for measuring the success of personalization programs.

What are the primary metrics that you track to measure your personalization initiatives and their success?

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Release date

April 2019

More information

Region

United States

Survey time period

Q4 2018

Number of respondents

57 respondents

Special properties

Retailers*

Supplementary notes

*Fifty-five percent of survey respondents were employees of traditional brick-and-mortar retailers with web divisions or branded manufacturers with largely wholesale businesses. Another 45% were pure plays or online retailers.

Fifty-nine percent of respondents were at the VP level or above in their organization. Another 23% described themselves as C-suite leaders. Additionally, 48% of respondents were part of their company’s eCommerce or marketing teams.

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