France: opinion of luxury professionals on luxury prices 2019

In 2019, in France, 95 percent of luxury professionals agreed that luxury brands would have to include extra services to keep justifying their high prices. On the other hand, 61 percent of them disagreed that brands should lower their prices because younger generations were not willing to pay the current price.

According to you, how are pricing policies of luxury companies going to evolve in the future?

Characteristic	Agree	Disagree
To justify their high prices, brands will have to include quality services to them	95%	5%
Clients are willing to keep paying more for luxury goods if they are experiencing something truly unique in stores	93%	7%
Younger generations (15-28 years) like luxury brands but will not pay the current price of luxury. Brands will have to lower their prices	39%	61%
Luxury has become too expensive. Brands will have to lower their prices	24%	76%

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Release date

December 2019

More information

Region

France

Survey time period

November 20-28, 2019

Number of respondents

195 respondents

Special properties

Luxury professionals (management, brand managers, marketing directors, agencies specialized in luxury...)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following statements is closest to your view [of luxury prices for the next years]?"
The source did not specify the age of the respondents.

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