Preferred methods for online fashion shopping in the UK 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
According to a survey conducted in July and August 2021, the most popular online fashion shopping method among UK shoppers was via desktop and laptop, chosen by 18 percent of respondents. Web browsers on tablets and smartphones shared second place, each favored by eight percent of respondents.

Preferred methods for buying fashion online in the United Kingdom (UK) as of August 2021

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Release date

September 2021

Region

United Kingdom

Survey time period

end of July/early August 2021

Number of respondents

2,000 respondents

Age group

16 years and older

Special properties

shopped for fashion in the previous three months

Supplementary notes

To the question: "When shopping for fashion, which is your preferred method?"
In-store and don't know options were excluded.

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