Purchase channels for dietary supplements India 2022, by gender

Published by A. Minhas, Jul 12, 2022
According to a survey by Rakuten Insight on dietary supplements in India conducted in March 2022, around 53 percent of female respondents who took dietary supplements or nutraceuticals stated that they purchased them in pharmacies. Among men, online shops was the leading purchase channel during the same time period.

Preferred purchase channels for dietary supplements or nutraceuticals in India as of March 2022, by gender

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Release date

June 2022

Region

India

Survey time period

March 10 to 31, 2022

Number of respondents

14,565 respondents

Age group

16 years and older

Special properties

among 6,272 female and 8,293 male respondents who consumed dietary supplements.

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you often purchase dietary supplements/nutraceuticals?

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