Instagram posts impression rate 2021-2022, by number of hashtags
A March 2022 report found that Instagram posts containing three to four hashtags had an average impression rate of 3.41 percent, making this number of hashtags the most effective in terms of user impressions. User engagement decreased when more than five hashtags were used. Posts containing between 17 and 18 hashtags had the least amount of engagement, indicating that overuse of hashtags on the platform can have a detrimental effect on engagement. Overall, hashtag use did not appear to improve post impressions on the platform.
