A March 2022 report found that Instagram posts containing three to four hashtags had an average impression rate of 3.41 percent, making this number of hashtags the most effective in terms of user impressions. User engagement decreased when more than five hashtags were used. Posts containing between 17 and 18 hashtags had the least amount of engagement, indicating that overuse of hashtags on the platform can have a detrimental effect on engagement. Overall, hashtag use did not appear to improve post impressions on the platform.
Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags
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MarketingProfs. (April 12, 2022). Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/
MarketingProfs. "Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags." Chart. April 12, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/
MarketingProfs. (2022). Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/
MarketingProfs. "Average Engagement Rate of Instagram Posts from March 2021 to March 2022, by Number of Hashtags." Statista, Statista Inc., 12 Apr 2022, https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/
MarketingProfs, Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags Statista, https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/ (last visited July 27, 2024)
Average engagement rate of Instagram posts from March 2021 to March 2022, by number of hashtags [Graph], MarketingProfs, April 12, 2022. [Online]. Available: https://www.statista.com/statistics/1305917/instagram-post-engagement-by-number-of-hashtags/
