Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers such as Google, Microsoft, or Verizon. Online consumers from the United States had their data transferred to the companies and on to their clients
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times per person per day in 2021. The source additionally states that the system transferred data of U.S. consumers
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Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin
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Irish Council for Civil Liberties. (May 14, 2022). Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin [Graph]. In Statista. Retrieved September 20, 2025, from https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. "Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin." Chart. May 14, 2022. Statista. Accessed September 20, 2025. https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. (2022). Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin. Statista. Statista Inc.. Accessed: September 20, 2025. https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. "Number of Real-time Bidding (Rtb) U.S. Consumer Data Transfers per Person per Day Worldwide in 2021, by State of Origin." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties, Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin Statista, https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/ (last visited September 20, 2025)
Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
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