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TikTok influencer marketing campaign objectives in the U.S. & Canada 2022

Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective

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In cooperation with
Release date

July 2022


Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " TikTok marketing "

Statistics on TikTok marketing

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TikTok's usage for marketing purposes








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