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TikTok influencer marketing campaign objectives in the U.S. & Canada 2022

Published by Statista Research Department, Jan 6, 2023
In the first quarter of 2022, 90 percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views were branding and awareness campaigns. The second most popular objective was promoting limited-time offers or promo codes, with 7.4 percent.

Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective

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In cooperation with
NeoReach
Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " TikTok marketing "

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Statistics on TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

5

Competitors

8

Audience and user behavior

7

Further related statistics

21

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Topics

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