Use of text messages to contact brands in the U.S. 2022, by generation

Published by Julia Faria, Jan 10, 2023
During a 2022 survey carried out among consumers from the United States, 30 percent of responding millennials stated that they used text messages to contact brands. The same was true for 25 percent of respondents from Generation Z.

Use of text messages to contact brands among consumers in the United States as of June 2022, by age group

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "Which of the following channels do you use to contact brands?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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