Lindt brand profile UK 2023

How high is the brand awareness of Lindt in the UK?
When it comes to chocolate & candy bar eaters, brand awareness of Lindt is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Lindt in the UK?
In total, 50 percent of UK chocolate & candy bar eaters say they like Lindt. However, in actuality, among the 93 percent of UK respondents who know Lindt, 54 percent of people like the brand.

What is the usage share of Lindt in the UK?
All in all, 39 percent of chocolate & candy bar eaters in the UK use Lindt. That means, of the 93 percent who know the brand, 42 percent use them.

How loyal are the customers of Lindt?
Around 34 percent of chocolate & candy bar eaters in the UK say they are likely to use Lindt again. Set in relation to the 39 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.

What's the buzz around Lindt in the UK?
In July 2023, about 20 percent of UK chocolate & candy bar eaters had heard about Lindt in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 22 percent, meaning at the time of the survey there's some buzz around Lindt in the UK.

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Lindt brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in the UK in 2023

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Number of respondents

1,187 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate & candy bars

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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