According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost 88 percent. In comparison, TikTok accounted for a share of almost ten percent.
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
The source did not provide figures for the total number of respondents for Singapore.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022." Chart. October 26, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. (2022). Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most Commonly Used Social Media Platforms for Influencer Marketing Campaigns in Singapore as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group, Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 Statista, https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/ (last visited November 09, 2024)
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
