During a 2024 survey carried out in Europe, 48 percent of responding advertisers said that they were shifting money away from traditional advertising platforms to invest in retail media. The European digital retail media market was estimated at 14.3 billion euros in 2024.
Ad channels whose budgets are being shifted to retail media in Europe as of May 2024
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IAB Europe. (July 31, 2024). Ad channels whose budgets are being shifted to retail media in Europe as of May 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. "Ad channels whose budgets are being shifted to retail media in Europe as of May 2024." Chart. July 31, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. (2024). Ad channels whose budgets are being shifted to retail media in Europe as of May 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe. "Ad Channels Whose Budgets Are Being Shifted to Retail Media in Europe as of May 2024." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/
IAB Europe, Ad channels whose budgets are being shifted to retail media in Europe as of May 2024 Statista, https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/ (last visited September 20, 2024)
Ad channels whose budgets are being shifted to retail media in Europe as of May 2024 [Graph], IAB Europe, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1370208/media-budget-shift-retail-media-europe/