In 2022, PewDiePie - a YouTuber, comedian, and gamer from Sweden - was the most popular YouTube creator working with tech brands, reaching 110 million people in the United States and Canada. The YouTube account of The Ellen DeGeneres Show ranked second, with a reach of 38 million.
Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach
(in millions)
only brands and companies that activated campaigns with sponsored content achieving at least 10,000 views
Supplementary notes
Methodology: The data presented was collected from YouTube videos. All of the YouTube influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored YouTube videos posted between the months January through December 2022. The data was further refined to target YouTube videos of influencers located in the United States and Canada. Of the selection of YouTube videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on YouTube during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on YouTube for the 2022 period.
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NeoReach. (January 23, 2023). Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach (in millions) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/
NeoReach. "Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach (in millions)." Chart. January 23, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/
NeoReach. (2023). Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach (in millions). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/
NeoReach. "Leading Creators Working with Technology Brands on Youtube in The United States and Canada in 2022, by Reach (in Millions)." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/
NeoReach, Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach (in millions) Statista, https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/ (last visited November 09, 2024)
Leading creators working with technology brands on YouTube in the United States and Canada in 2022, by reach (in millions) [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374340/creators-tech-brand-youtube-usa-canada/