Benefits of CDPs worldwide 2023

Published by Statista Research Department, Jan 18, 2024
During a survey carried out mid-2023, 77 percent of responding customer data platform users stated that unified view one of three benefits they expected from a CDP. Analysis ranked second, named by 62 percent of the interviewed.

Benefits of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023

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Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

79 respondents

Special properties

among CDP Institute members who self-classified as customer data platform users / top 3 box

Supplementary notes

Original question: "What are the most important benefits you expect from a CDP?"

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