App discovery and download channel 2023, by age group

Published by Statista Research Department, Jun 24, 2025

According to a survey of global app users in 2023,

**
percent of global Gen X users reported browsing the app stores such as the Apple App Store or the Google Play Store to find new apps to download. In comparison,
**
percent of Gen Z users as well reported using the same channel to find new apps to download. Search engines for web searches, such as Google and Bing, were used by approximately
*********
of global Gen Z respondents. Brand advertising was indicated as a channel to find apps among
**
percent of Gen Z users, as well as among the same number of Millennials.

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Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group

CharacteristicGen ZMillennialsGen XBoomers
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- - - - -
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Showing entries 1 to 8 (8 entries in total)

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Sources

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Release date

June 2023

Region

Worldwide

Survey time period

as of June 2023

Number of respondents

11,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Consumers in the United States, Canada, the United Kingdom, France, Germany, South Africa, Singapore, Thailand, Indonesia, Brazil.

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