Global mobile app monetizing via subscriptions 2024

Published by Laura Ceci, Jun 24, 2025

As of May 2024, only

****
percent of mobile applications and gaming apps worldwide offered subscriptions. In comparison,
**
percent of apps available to the global market were free or monetized their product with in-app purchases.

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Share of apps worldwide monetizing via subscription as of May 2024

CharacteristicShare of apps
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of apps worldwide monetizing via subscription as of May 2024

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Release date

July 2024

Region

Worldwide

Survey time period

May 2024

Supplementary notes

Other monetization methods include free, paid, and in-app purchases.

Data for other monetization methods calculated by Statista based on data given by the source.

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