The internet became widely available in the Philippines in 1994, which led to a slowly developing internet savvy consumers in the country. In 2022, the number of internet users in the country was estimated at approximately 64.5 million people, accounting for more than half of the total population. The digital population mostly belong to the age group of 16 years old and above.
Digital penetration
Going digital is inevitable, and a lot - if not all services are now available online. Accessing the internet is now the most popular tool for consumers in the Philippines. The merchandise value of the internet economy helped to boost industries because of their presence online, making the marketing of the services and products much easier. Booking travels, selling products, online media, transport, and food deliveries are thriving businesses in the Philippines through digitalization.
Digital devices
For accessing the internet, consumers in the Philippines utilize several devices. However, mobile devices, especially mobile phones, were the leading device for consumers. The importance of this device to the Filipinos is to provide not just communication but also access to information. In fact, 79 million Filipinos used their mobile phones in 2022 to access the internet, and it was forecast to grow in the following years.
Number of internet users in the Philippines from 2018 to 2028
(in millions)
Figures refer to the number of people in the selected region using the internet and are based on ITU and national statistical offices.
All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (August 1, 2023). Number of internet users in the Philippines from 2018 to 2028 (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/221179/internet-users-philippines/
Statista. "Number of internet users in the Philippines from 2018 to 2028 (in millions)." Chart. August 1, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/221179/internet-users-philippines/
Statista. (2023). Number of internet users in the Philippines from 2018 to 2028 (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/221179/internet-users-philippines/
Statista. "Number of Internet Users in The Philippines from 2018 to 2028 (in Millions)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/221179/internet-users-philippines/
Statista, Number of internet users in the Philippines from 2018 to 2028 (in millions) Statista, https://www.statista.com/statistics/221179/internet-users-philippines/ (last visited December 03, 2024)
Number of internet users in the Philippines from 2018 to 2028 (in millions) [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/221179/internet-users-philippines/