Leading digital marketing channels worldwide 2022
During a 2022 survey of among business-to-consumer (B2C) and business-to-business (B2B) marketers from Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States, it was found that social media was the most popular digital marketing channel, used by 44 percent of respondents. Website/blog and email marketing followed, with 36 percent and 35 percent, respectively.