Expected growth of select ad tactics in the U.S. as of March 2013

This statisitc presents ad tactics in the United States in 2013, broken down by the expected highest and lowest growth. According to BrightRoll, seven percent of respondents reported expecting direct response advertising to have the highest growth rate of any ad category and 25 percent reported expecting online video to have the highest growth rate.

Advertising tactics in the United States in 2013, by expected highest and lowest growth

Highest growthLowest growth
Online video25%2%
Mobile video23%4%
Mobile display17%10%
Social media9%4%
Direct response7%32%
Online display7%4%
TV6%25%
Search advertising5%5%
Connected TV2%15%
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Source

Release date

May 2013

Region

United States

Survey time period

February 18 to March 8, 2013

Number of respondents

n > 150 ad agency executives

Supplementary notes

Figures may not add up to 100 percent due to rounding. The Source does not give any information about the type of survey or age of respondents.
Survey methodology was extracted from here.

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